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Ricola SingStark

More power for the voice

Just like the motto “More power for the voice” we developed a Facebook app that required vocal excellence (at least in volume). inspired by the game “Singstar” at the start of the euro vision song contest Ricola fans could sing the song of the Swiss candidate Anna Rossinelli. But a high score didn’t need the correct pitch, but the correct volume.
Agency: Jung von Matt/Alster
Date: 2011
Job: Idea, Art Direction