The campaign has included alongside the traditional advertising media – including print ads, TV spots and a calendar – an interactive Webspecial, a facebook contest with five games, an interactive Youtube film and a desktop app with the latest news about the car. I have been responsible for ideas and art direction for the Facebook game, the youtube movie and the desktop app. In addition I have been involved in the design for the web special.
|Agency:||Jung von Matt/Alster|
|Production:||Jung von Matt/next,
Jung von Matt/Neckar
|Job (FB, Widget):||Ideas, Concept, Design, Art Direction|