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Behind the speed

Is it still a car? The Mercedes-Benz SLS AMG digital campaign.

The facebook game. Challenge your friends in 5 experiments around the car.

The campaign has included alongside the traditional advertising media – including print ads, TV spots and a calendar – an interactive Webspecial, a facebook contest with five games, an interactive Youtube film and a desktop app with the latest news about the car. I have been responsible for ideas and art direction for the Facebook game, the youtube movie and the desktop app. In addition I have been involved in the design for the web special.

The webspecial: An interactive video experience.

The widget: Wallpapers, Updates from blogs, Twitter and Youtube and a precision clock.

Agency: Jung von Matt/Alster
Production: Jung von Matt/next,
Jung von Matt/Neckar
Date: 2010
Job (FB, Widget): Ideas, Concept, Design, Art Direction
Job (Webspecial): Design