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C-Coupé Drive & Seek

The Prologue & interactive iPad ad

Integrated into the campaign for the new Mercedes-Benz C-Class Coupé I worked on a mobile game and also an interactive ad for a digital iPad magazine.

Agency: Jung von Matt/Alster
Production: Jung von Matt/next
Date: 2011
Job: Idea, Concept, Design, Art Direction
The Prologue – an iPad & iPhone game

ccoupeipadiphone

The iPhone/iPad game worked with 3 different mind games as the prehistory of the webspecial and tv ad story. After finishing the 3rd level the complete film was unlocked.

the interactive ad

ccoupemag2

Besides the game, I also created three interactive ads for an upcoming new news-app for “Süddeutsche Zeitung”. Each Ad – showing a beautiful car shot – led to one part of the story and had a playful interaction.