During the prelaunch phase for the new A-class we startet an extraordinary promotion. Standard prototypes are camouflaged with random black and white patterns to hide the new and unreleased look and several features. We did just the same thing, but this time with QR-Codes.
These Codes are linked to a landing page which tease the promotion and the corresponding contest. The prize: A Journey to the unveiling of the all new A-Class in Geneva, Switzerland.